ABOUT
Hi! I have just over five years of experience helping brands tell their stories—whether it’s household names like Olay and John Frieda, institutions like the University of Cincinnati, or indie brands like Parabo Press. I specialize in digital marketing and love using my journalism background to blend storytelling with data-driven strategy. Outside of work, I’m drawn to design, beauty, and well-being. You’ll usually find me rehearsing the violin, curating my space, or practicing hot yoga.
FEATURED PROJECTS
PARABO PRESS: MULTI-CHANNEL MARKETING STRATEGY
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59% increase in Instagram reach
55% YOY increase in Holiday Card sales
180% increase in loyalty program email click rates
11% increase in SMS subscribers
Starting as a Marketing and Copywriting Assistant and being promoted to Marketing Manager, I led Parabo Press’s marketing efforts across social media, email, SMS, and web. From crafting compelling content to refining strategies through A/B testing and segmentation, I developed and executed campaigns that strengthened audience engagement and brand loyalty. I also spearheaded influencer and brand partnerships, leveraging authentic connections to expand reach and drive conversions. See how I brought creativity and data together to make an impact.
UNIVERSITY OF CINCINNATI: SEO OPTIMIZED WEB CONTENT
STRATEGIC SEO KEYWORD INTEGRATION
Seamlessly implemented terms such as "co-op at UC," "experiential learning," and "urban campus" to boost organic search visibility.
AUDIENCE-CENTRIC
MESSAGING
Developed audience-centric content tailored to prospective students, current students, faculty, and the broader university community. My work highlighted UC’s diverse offerings, including innovative research through the Next Lives Here strategic direction and experiential learning through cooperative education. By crafting compelling copy for key web pages, I effectively conveyed UC’s value propositions and encouraged deeper engagement.
alignment with brand voice
Embodied messaging that reflects UC's visionary commitment to innovation, capturing its unwavering dedication to academic excellence through a tenacious and uplifting tone of voice.
RÜYA COFFEE: STORYTELLING-DRIVEN BRANDING + COPYWRITING
A BRAND STORY WITH PURPOSE
At the heart of Rüya Coffee is the belief that coffee is more than just a beverage—it’s a connection to heritage, storytelling, and dreams. Built upon immigrant experiences, the brand’s Turkish coffee roots, and the aspirational essence of “Rüya” (which means “dream” in Turkish), every piece of copy, from website storytelling to product descriptions, was designed to honor tradition while inspiring a sense of possibility and belonging.
Strategic Symbolism in Design + Language
The brand’s design and language choices work together to reinforce its cultural depth. Elements like the evil eye and crescent moons symbolize protection, new beginnings, and the dreamlike nature of the brand. These symbols, paired with evocative, warm language, created a distinct and immersive experience, making customers feel like they were stepping into a world where heritage and modern aspirations coexist.
Cohesive Brand Identity THAT HONORS HERITAGE
Rüya Coffee celebrates the timeless ritual of Turkish coffee while making it accessible to a new generation. Every piece of content—whether it’s the website, social media, or packaging—reinforces Rüya’s identity, employing poetic yet approachable language to solidify a warm and welcoming brand voice steeped in cultural storytelling.
PAST CLIENTS
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WOMEN OF CINCY: VOLUNTEER COPY EDITOR, FORMER EDITORIAL RESIDENT
VOLUNTEER WORK
Women of Cincy is a nonprofit media organization dedicated to fostering connected, empathetic, and inclusive communities by amplifying the diverse voices that shape our city. I have been proud to be part of this organization since college, where I served as an Editorial Resident for two semesters, collaborating with design and editorial teams to create, edit, and publish articles and social media content. I also curated a multimedia capstone project involving local organizations and photographers. The photo above, taken by Nicole Mayes, features Bonnie Neumeier, board co-chair and co-founder of Peaslee Neighborhood Center, alongside me. I continue to contribute as a Copy Editor and love staying connected and learning about the incredible women in our city.